It is one of the best books on entrepeneurship, I have ever read. Prof Faltin questions all classic assumptions on entrepeneurship. His main thesis is that it is not capital, but ideas who form enterprises and that enterprises can be formed out of existing modules in the market.
He is far more than a professor. He is the founder of the Teekampagne which is the world largest importer of Darjeeling tea. One very smart thesis from him is: not the customer is king, but common sense. He even says that you have to ignore your customers to create something really interesting and revolutionary, as many customers are like rear mirrors. They are extremely conservative and boring, they have no imagination and they do not know their real wishes. Very interesting, when you think about it and you will understand it, when you have read his book.
You can find more at:
http://www.kopfschlaegtkapital.com/
http://www.teekampagne.de/
http://www.co2kampagne.de/
and on the excellent blog at:
http://labor.entrepreneurship.de/blog/
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1 comments:
I enjoyed the audio-book version over eastern. The Book "Kopf schlägt Kapital" is strongly recommended! http://bit.ly/9S5XpX
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