http://ht.ly/1FGyG
Thanks to Wolfgang Niederhausen´s facebook post.
Starbucks Cards Can Now be Managed via Facebook
As an early adopter brand, Starbucks has reaped the rewards of social media innovation. Today the company is furthering those efforts with a Facebook application for customers to access and manage their Starbucks cards.The application will go live around 1:50 p.m. PDT today and will be accessible via Starbucks’ Facebook Page. Essentially the application provides a virtual way to complete any card-related activity and even view a record of all transactions.
On the card management front, users can register (or unregister cards), check their balance, reload cards and edit profile information. The app also includes relevant rewards program information so frequent customers can check their status levels and benefits.
What’s even cooler is that come summer time, Starbucks will introduce functionality that will let users reload a Facebook friend’s Starbucks card as a gift through the application. Talk about an instant way to make a Facebook friend’s day.
Of course, most of the application’s functionality mirrors what you can already do via the Starbucks website and its iPhone app, but the Facebook app is all about convenience.
Product Manager Brad Nelson explained, “Our Facebook community is very vibrant with over seven million fans. We see this a great way to make it even easier to manage your Starbucks Card on Facebook. We can’t wait to make it easy to buy your friends a drink.”
Convenient it is. Given FacebookFacebook
’s size and significance, we expect the application to be a huge hit for both customers and company.
’s size and significance, we expect the application to be a huge hit for both customers and company.
Very Smart as so often. One of the reasons why I am a real Starbucks fan. My favourite is the Chai Tea Latte with soy milk - no I have to admit, I am addicted to it :-)
The smart thing about the Starbucks card is that you can use it to use the WIFI in the stores.
I always use this, when I am travelling to the US. See me older blog entry at:
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