Trendwatching.com just released an interesting collection of 11 crucial consumer trends for 2011:
In 2011, there will be no excuses left not to be kind as a brand.
Are you ready for hundreds of millions of more daring, more experienced consumers? And that's just one side effect of rapid global urbanization.
Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same.
In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets.
In 2011, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity.
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in 2011 to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments.
SOCIAL-LITES are all about discovery, as consumers become curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences.
In 2011, brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY.
When it comes to 'green consumption' in 2011, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way.
2011 could be the year when sharing and renting really tips into mainstream consumer consciousness.
You can find the full details at:
http://trendwatching.com/briefing/
As an early adopter brand, Starbucks has reaped the rewards of social media innovation. Today the company is furthering those efforts with a Facebook application for customers to access and manage their Starbucks cards.
’s size and significance, we expect the application to be a huge hit for both customers and company.
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